Founder. Operator. Builder. I create brands from the ground up and build the technology that helps them grow.
Building brands and the intelligence behind them.
THE STORY
I've spent my career at the intersection of brand building and business strategy — not from a boardroom, but from the inside. I've sourced products, negotiated retail partnerships, built DTC operations, managed social content calendars at 2 AM, and stared at analytics dashboards that told me everything except what to do next.
That experience is what drives everything I build. I don't theorize about what brands need. I've lived it — and I build tools and businesses based on what I know works.
The People Behind the Work
Jenny Howell
Founder
15+ years driving strategic innovation, digital transformation, and revenue growth for emerging consumer brands. Expert in go-to-market strategy, scaling DTC and retail operations, leveraging partnerships, and aligning brand vision with financial objectives.
Sarah Pharr
Promotion & Marketing
Specializes in promotion and marketing for local businesses and community programs. Brings creative strategic insight to enhance visibility and engagement, with a focus on building authentic outreach initiatives and community wellness advocacy.
A small, focused team that moves fast and cares deeply about the brands we work with.
Amanda Insull
Project Manager & Marketing Director
Leads cross-functional initiatives and develops impactful marketing strategies from concept through execution. Strong leadership and organizational skills with a focus on building engagement, streamlining processes, and delivering measurable results.
clare insull
Onboarding Specialist
Manages brand onboarding across Fifteen-50 and Posh Pantry. Strong communicator with attention to detail, passionate about creating positive first impressions, fostering collaborative environments, and building meaningful connections with every brand partner.
Posh Pantry
Curating the Next Great Brands
Posh Pantry is a curated discovery platform connecting consumers with emerging artisan food brands. Every box features 6-8 full-size products from independent makers — brands with stories, clean ingredients, and flavors you won't find on a mainstream shelf.
But Posh Pantry isn't just a subscription box. It's a brand accelerator. We onboard emerging food brands, tell their maker stories, and put them directly in the hands of consumers who are looking for something better. Over 40% of our subscribers go on to independently purchase from the brands we feature — creating a growth flywheel for every maker in our portfolio.
Building Posh Pantry taught me what every brand founder learns the hard way: the data is fragmented, the tools are disconnected, and the marketing advice that's out there is generic at best. I needed something that understood my brand, my audience, and my data — and told me exactly what to do with it.
That's why I built Junna.
COMING SOON!
JUNNA
Marketing Intelligence That Grows With You
Junna is the platform I wished existed when I was scaling Posh Pantry.
It connects directly to a brand's social and e-commerce accounts — Instagram, TikTok, Facebook, Pinterest, LinkedIn, Shopify, Mailchimp, Klaviyo — and pulls real data. Not vanity metrics. Real engagement patterns, audience demographics, content performance, and competitive intelligence.
From that data, Junna generates a Growth Intelligence Report: a scored assessment of where the brand stands, who their audience actually is (not who they think it is), what their competitors are doing, and what content to create next — in three distinct brand voices, publish-ready, with a content calendar and posting strategy built in.
Every report makes the next one smarter. Every approval, every edit, every piece of content that performs — it all feeds back into Junna's intelligence. The brands using it build a compounding advantage that grows with every interaction.ughtfully crafted to elevate what matters most.
What I Bring to the Table
I don't advise brands from a distance. I build them.
Brand Operations
Product sourcing, supply chain, retail partnerships, DTC fulfillment. I've negotiated with Whole Foods regional buyers and managed Shopify operations from first order to scale.
Growth Strategy
Social media strategy, content creation, audience development, influencer partnerships. I've built the systems to measure what actually works across every major platform.
Technology & Product
I designed and built Junna.ai from the ground up — a full-stack marketing intelligence platform powered by AI, real-time social analytics, and a proprietary scoring engine.
Advisory & Mentorship
I've worked with founders across CPG, DTC, food and beverage, wellness, and retail. My approach: use the data, trust the process, focus on what moves the needle.
How I Think About Brand Building
Data over gut feeling.
Intuition is valuable, but it's not a strategy. The best brand decisions come from understanding what your audience actually responds to — not what you assume they want.
Transparency builds trust.
Whether it's ingredients in a snack box or metrics in a marketing report, people can tell when you're being real with them. I build businesses that show their work.
Consistency compounds.
One great post doesn't build a brand. A system that creates, measures, and improves every week does. The brands that win show up consistently.
Intelligence should be accessible.
Enterprise-level marketing intelligence shouldn't require an enterprise budget. That's why Junna exists — to give every brand access to the strategy that used to cost $10K+ a month.
let’s design your growth journey
I'm always open to conversations with founders, brand builders, and people who are working on something they believe in.
Wherever you stand today, we partner with you to navigate what comes next — aligning strategy, structure, and vision so your business not only adapts, but thrives in its next chapter of growth.